MON 9:00 am - 5:00 pm
TUE 9:00 am - 5:00 pm
WED 9:00 am - 5:00 pm
THU 9:00 am - 7:00 pm
FRI 9:00 am - 5:00 pm
SAT 9:30 am - 6:30 pm
SUN. 9:00 am - 5:00 pm
Opening Hours
Inside Our London Bridal Boutique
Wedding Dresses, London
Located in trendy Shoreditch, our luxurious London bridal shop is the exclusive home of Grace Loves Lace in the UK.
From the moment you walk into our bridal boutique, you will be greeted by your friendly stylist with a chilled glass of bubbles before moving into your private suite, where you’ll try on our unique and luxurious wedding dresses at your leisure. Your London bridal appointment will be anything but rushed – this is your chance to take your time, feel the fabrics, and experience the comfort of our exclusive silhouettes.
During your appointment, you can try on our hand-crafted gowns made from sustainably and ethically made premium laces, crepes, satins, and silks. Whether you’re looking for a boho, strapless, low-back, or long-sleeve wedding dress, we have a beautiful selection of bridal gowns to make you feel like the best version of yourself on your special day.
Let our London bridal stylists help you find ‘The One’ and be part of your unforgettable bridal journey.
Get directions to the boutique here.
Frequently Asked Questions
How do I make an appointment?
You can book an appointment at any of our boutiques here. Please provide your wedding date, dress size, and up to 5 styles you wish to try on at your appointment. The more information you provide us the better!
Are appointments free?
Our appointments are completely free on weekdays with a £30 booking fee on Saturdays and Sundays. This fee is deducted from the total cost when you purchase a Grace Loves Lace wedding dress.
How long do appointments go for?
Our bridal appointments run for one hour. This allows you time to comfortably try on up to 5 of your favourite styles plus accessories to complete your look. We ask that you factor in parking and arrive a few minutes early to ensure you get the most of your appointment time.
Why do I need to select gowns to try on before the appointment?
We ask for the styles you wish to try by name so we can ensure that these can be made in time for your wedding date and that we have your style sample in the showroom prepared for your arrival. We don’t carry every sample in every size so we want to be able to best prepare by having similar styles available to try.
How many guests should I bring to my Bridal Appointment?
Saying yes to the dream gown is a meaningful and personal experience. It's natural to seek support during your appointment. Grace Loves Lace invites you to bring up to 3 guests with you, to your appointment. Whether you desire the support of your loved ones or prefer to come by yourself, our bridal stylists will be there to provide feedback and ensure you feel supported in making a decision that feels right for you.
What if I need to cancel my appointment?
You can cancel your appointment by getting in touch with the showroom by email or phone.
Do I need to book an appointment to come in?
Grace Loves Lace operates by appointment only to ensure we have ample time to prepare for your visit. Purchasing your dream gown is quite different from buying an everyday outfit. Given the unique nature of wedding dresses, they often require assistance to try on, and there is a need for various details during the booking process.
What do I need to do to prepare for my appointment and what should I bring?
It is helpful to know your wedding date, dress size and styles you wish to try prior to your appointment so when booking please provide those details if you can. You can also bring any undergarments you wish to wear on your special day. Some of our brides bring stick on bra’s, boob tape, shapewear and heels, to name a few.
When is the best time to book an appoinment?
The earlier, the better. Grace Loves Lace offers various gown types to accommodate different wedding needs. While some of our gowns are available for immediate purchase and delivery, others may take between 10 weeks to 6 months.
We recommend scheduling your appointment as early as possible so you can explore all your options – from the Ready to Wear collection to Made to Order Standard or Customized. Having your appointment sooner also allows for additional alterations if needed.
What sizes are available to try on?
Although Grace Loves Lace wedding dress styles are available for purchase in sizes XXS to 5XL, please note that we have limited sizes and samples for trying on in our boutiques.
We take pride in our commitment to sustainability and ethical manufacturing. Given the extensive range of styles in store, most are available in sizes between an XS- 3XL. When booking your bridal appointment, providing information about your size allows us to prepare for your visit and, if necessary, arrange to ship the sample if it's not originally available.
If we don't have the exact style and size you're looking for, our stylists will do their best to find something similar in the store that aligns with your vision and inspiration.
What undergarments should I wear to try on wedding dresses?
We recommend opting for a neutral colour with as few embellishments or corsetry as possible. Wear comfortable undergarments that are easy to put on and take off to ensure you have a clear idea of how the dress looks on you. If you want the dress to fit the same way as it did in the boutique, avoid wearing lingerie that may interfere with the gown's fit and look.
For the bra, choose one that you would feel comfortable wearing on your special day. We always recommend a strapless and seamless style.
When selecting underwear, opt for seamless fabrics that do not show through and complement the dress.
Are your BOUTIQUES transgender friendly?
At Grace Loves Lace, we’re committed to inclusion, diversity and equality and we continually strive to evolve our boutique experience to ensure we’re contributing to a future that includes everyone. Integrity and passion fuel everything we do and creating the most comfortable and inclusive experience for our brides-to-be will always be our priority.
We pride ourselves on genuinely caring about our team members, our customers and our community and offer one-on-one appointments in a private and peaceful setting. We have carefully crafted our showroom experience so that each bride’s appointment is true to our values; sophisticated, authentic, friendly and relaxed.
We’re thrilled to welcome our transgender and non-binary customers into our boutiques, regardless of what stage they are at in their transition. Our friendly and approachable staff will go above and beyond to ensure all brides are made to feel comfortable during their appointment.
In addition to our intimate, face-to-face styling services, we offer virtual appointments if our customers prefer to take their consultation from the comfort of their own home. Our passionate and skilful team of stylists offer a personalised service to support brides-to-be in selecting and styling their wedding outfits, from anywhere around the globe. Whatever style of appointment suits our brides, we offer it.
What happens once I say 'Yes' to the dress?
Congratulations on finding the dream dress! While you may be absolutely in awe of your gown, please note that our showroom samples are for trying on only and are not for sale.
Grace Loves Lace offers three options based on your wedding time frame: Made to Order Standard, Made to Order Customized, or Ready to Wear. When applicable, you will have the opportunity to provide your measurements in our boutique before placing an order with your bridal stylist. We always recommend ordering as soon as you find 'The One' to ensure the selected style and fabric will be available.
Your order will be managed directly in-house before being dispatched for delivery to you.
Can I take my gown home on the day of my appointment? OUTIQ
Our showroom samples are to try on only and are not for sale. On the day you may purchase your Made to Order or Ready to Wear gown and this will be dispatched from Australia directly to your delivery address.
London Bridal Shop Gallery
Welcome to our London Bridal shop, where bridal dreams come true. Indulge in an unforgettable bridal shopping experience with your very own private styling suite for you and your loved ones to enjoy.
As soon as you step into our luxurious space, you’ll be greeted by one of our friendly stylists, ready to assist you in saying 'Yes' to the perfect wedding dress. To make the most of your appointment, we suggest selecting your top three to five gowns in advance.
We take pride in offering a wide selection of bridal gowns for our diverse brides. We aim to produce luxurious and ethical wedding dresses designed for comfort so you can dance the night away in luxury.
Take a look inside our London bridal shop and experience our beautiful space. Think copper detailing, exposed brick, traditional rugs, and glass ceilings, all designed with our Grace bride in mind. Don’t miss the experience of our vibrant and trendy London space.
