{"title":"The Structured Icon","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eYou're drawn to pieces that shape and define — styles that feel powerful, sculpted, and undeniably striking. You want to make an entrance and leave a lasting impression.\u003c\/p\u003e","products":[{"product_id":"grace","title":"Grace","description":"\u003cp\u003eGrace is yesterday and today’s muse. 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Phoebe is defined by her simplicity, and she creates the most beautiful silhouette with built-in shapewear and flexible boning, designed to flatter the waist and create a timeless bridal look.\u003c\/p\u003e\n\u003cp\u003eWith extended sizing up to 5XL, Phoebe is thoughtfully designed to celebrate your natural shape.\u003c\/p\u003e","brand":"Standard","offers":[{"title":"Ivory \/ XS","offer_id":44111766159510,"sku":"5WD0341IVYXS","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ S","offer_id":44111766192278,"sku":"5WD0342IVYSM","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ M","offer_id":44111766225046,"sku":"5WD0343IVYME","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ L","offer_id":44111766257814,"sku":"5WD0344IVYLA","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XL","offer_id":44111766290582,"sku":"5WD0345IVYXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XXL","offer_id":44111766356118,"sku":"5WD0346IVYXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XXXL","offer_id":44111766388886,"sku":"5WD0347IVYXXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XXXXL","offer_id":45532718432406,"sku":"5WD0348IVYXXXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Ivory \/ XXXXXL","offer_id":45532718465174,"sku":"5WD0349IVYXXXXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XS","offer_id":45998007582870,"sku":"5WD0661OWHXS","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ S","offer_id":45998007615638,"sku":"5WD0662OWHSM","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ M","offer_id":45998007648406,"sku":"5WD0663OWHME","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ L","offer_id":45998007681174,"sku":"5WD0664OWHLA","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XL","offer_id":45998007713942,"sku":"5WD0665OWHXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XXL","offer_id":45998007746710,"sku":"5WD0666OWHXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XXXL","offer_id":45998007779478,"sku":"5WD0667OWHXXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XXXXL","offer_id":45998007812246,"sku":"5WD0668OWHXXXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"Off White \/ XXXXXL","offer_id":45998007845014,"sku":"5WD0669OWHXXXXXL","price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8983\/1574\/files\/PhoebeOff-White_xs_front_01.jpg?v=1775009231"},{"product_id":"joy","title":"Joy","description":"\u003cp\u003eIntroducing Joy—the dress made for collecting moments. With unexpected details and thoughtful patternmaking, we’ve reimagined traditional techniques, spun in the Grace way.\u003c\/p\u003e\n\u003cp\u003eThis vintage-inspired lace wedding dress features dense corded lace with a floral design and pearl-effect buttons that fall down the spine. Designed for all women, Joy is your Phoebe gown in lace, crafted with a strapless neckline and internal flexi boning that elevates the perfect fit.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eJoy is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. Passion, purpose, and progress shape every detail, so you can fall in love with the perfect dress, knowing it's good for the planet.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"#related-product-slider\"\u003eCOMPLETE THE LOOK!\u003c\/a\u003e\u003c\/p\u003e","brand":"Standard","offers":[{"title":"XS","offer_id":44934368723094,"sku":"5WD0391IVYXS","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":44934368755862,"sku":"5WD0392IVYSM","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":44934368788630,"sku":"5WD0393IVYME","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":44934368821398,"sku":"5WD0394IVYLA","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":44934368854166,"sku":"5WD0395IVYXL","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":44934368886934,"sku":"5WD0396IVYXXL","price":2900.0,"currency_code":"EUR","in_stock":true},{"title":"XXXL","offer_id":44934368919702,"sku":"5WD0397IVYXXXL","price":2900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8983\/1574\/files\/grace-loves-lace-joy-gown-10_1.jpg?v=1775092694"},{"product_id":"maeve","title":"Maeve","description":"\u003cp\u003eThe recipe for the perfect dress? Meet Maeve. Vintage-inspired yet elevated, she’s the ultimate confidence-boosting gown.\u003c\/p\u003e\n\u003cp\u003eThis lace wedding dress is created from corded floral lace, a technique that adds incredible depth and dimension. Featuring sheer, supportive exposed boning, Maeve cinches the waist for a flattering fit. Romantic with a hint of daring, it’s our take on the corset: comfortable, flattering, and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaeve is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. Passion, purpose, and progress shape every detail, so you can fall in love with the perfect dress, knowing it's good for the planet.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"#related-product-slider\"\u003eCOMPLETE THE LOOK!\u003c\/a\u003e\u003c\/p\u003e","brand":"Standard","offers":[{"title":"XS","offer_id":44934368493718,"sku":"5WD0401IVYXS","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":44934368526486,"sku":"5WD0402IVYSM","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":44934368559254,"sku":"5WD0403IVYME","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":44934368592022,"sku":"5WD0404IVYLA","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":44934368624790,"sku":"5WD0405IVYXL","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":44934368657558,"sku":"5WD0406IVYXXL","price":3100.0,"currency_code":"EUR","in_stock":true},{"title":"XXXL","offer_id":44934368690326,"sku":"5WD0407IVYXXXL","price":3100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8983\/1574\/files\/grace-loves-lace-maeve-gown-1_1_7e99a55f-3cae-4cf1-bd47-4962fc834002.jpg?v=1764048013"},{"product_id":"juliette","title":"Juliette","description":"\u003cp\u003eA maximal silhouette with minimal effort, Juliette is an off-the-shoulder wedding dress that sculpts with ease. \u003c\/p\u003e\n\u003cp\u003eA reimagining of our iconic Mila gown, Juliette offers the ease you love with added support. Hidden shapewear and internal structure contours from within, creating a smooth, snatched silhouette. Effortless and adaptable, she’s your canvas to style with our signature accessories – made to be owned and remembered.  \u003c\/p\u003e\n\u003cp style=\"color: #555555;\"\u003e\u003cem\u003eJuliette is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. Passion, purpose, and progress shape every detail, so you can fall in love with the perfect dress, knowing it's good for the planet.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"#related-product-slider\"\u003eCOMPLETE THE LOOK!\u003c\/a\u003e\u003c\/p\u003e","brand":"Standard","offers":[{"title":"XS","offer_id":45866647486614,"sku":"5WD0571OWHXS","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":45866647519382,"sku":"5WD0572OWHSM","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":45866647552150,"sku":"5WD0573OWHME","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":45866647584918,"sku":"5WD0574OWHLA","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":45866647617686,"sku":"5WD0575OWHXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":45866647650454,"sku":"5WD0576OWHXXL","price":3000.0,"currency_code":"EUR","in_stock":true},{"title":"XXXL","offer_id":45866647683222,"sku":"5WD0577OWHXXXL","price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8983\/1574\/files\/Juliette_02_Front_XS_601335af-2f67-40c4-be88-405da3591971.jpg?v=1767570727"},{"product_id":"lauren","title":"Lauren","description":"\u003cp\u003eIntroducing the high-neck wedding dress of your dreams. Lauren takes the simple wedding dress and makes it unforgettable, cut from our new off-white stretch crepe with built-in structure that flatters from every angle.\u003c\/p\u003e\n\u003cp\u003eThe halter neckline elongates the bodice, while thoughtful pleat details ensure you feel your most confident. Lauren’s dipped V-back is framed with crepe straps that accentuate the back and support the waist and bodice with ease. \u003c\/p\u003e\n\u003cp\u003eInspired by our Goldie gown, Lauren offers the same elegant silhouette, now designed with internal support for a more defined fit. The exaggerated fit-and-flare silhouette provides a timeless edge, making Lauren the perfect canvas for your personal touch.\u003c\/p\u003e\n\u003cp style=\"color: #555555;\"\u003e\u003cem\u003eLauren is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. 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Beneath the surface, built-in corsetry and internal boning sculpt and define the waist, while discreet integrated shapewear with sculpting technology enhances the silhouette for a smooth, contoured fit.\u003c\/p\u003e\u003cp\u003eAn iconic detail is the line of pearl-effect buttons creating a refined focal point at the front, echoed by a full row of pearl-effect buttons down the centre back, tracing the body and accentuating the gown’s length.\u003c\/p\u003e\u003cp\u003eDesigned for the modern bride, Baya pairs iconic lace with intelligent construction for confident, enduring elegance.\u003c\/p\u003e\u003cp style=\"color: #555555;\"\u003e\u003cem\u003eBaya is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. 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